Coworking spaces are a rapidly growing means of working, popular with freelancers, startups, and small businesses worldwide. And while it may seem like fairly recent development in the working world, the concept of gathering creative and innovative minds together to form a revolutionary space for ideas to flourish isn’t an entirely new concept at all. Since the 15th-century creatives and entrepreneurs have gathered in one place to inspire innovation, collaboration, and growth. Here’s how coworking spaces do just that.

Exposure to New Ideas

For budding entrepreneurs and small businesses, working on your own or in the same small group can actually be counterproductive. Like an echo chamber, working alone or with the same people stops you from ever hearing anything more than your own ideas, concepts, and views. This is even more detrimental for startups, who can often be so enamoured with their concept or idea that they don’t have the opportunity to hear outside views or try different means of thinking. 

By working in a shared office space, individuals and small businesses can meet a broad array of people, all with their own unique ways of thinking and perspectives. Sharing ideas, competing amongst each other, and collaborating on projects is a great way to expand upon your ideas and create even more revolutionary ideas than you would have on your own.

Learning from one another

Coworking spaces are home to entrepreneurs and creatives in all the career stages, from seasoned veterans in the field to greenhorn freelancers looking to make a name for themselves. By bringing them together in a shared working space, they have the opportunity to learn from one another. 

Advice and guidance from mentors are invaluable to juniors, and the unique perspectives and new tricks the next generation can bring to the table for veterans gives them the chance to innovate and grow in an ever-changing market landscape.

And by gathering these people in one office space, a broad spectrum of knowledge suddenly becomes available to everyone. Marketers can seek out legal advice from a neighbour in the office, or web developers can get important colour theory information from graphic designers. In a coworking space, you’re exposed to help and advice that would otherwise lie outside your own realm of expertise.

Forging Partnerships

In a coworking space brimming with new talent and people from all manner of career paths, people have the opportunity to work together with other individuals that will benefit their business. Freelance graphic designers are well within reach of marketers, and writers will find a broad network of clients to gather business from. In that sense, freelancers and startups form one dependable group of independent workers, relying on each other for business and projects.

This significantly helps to streamline your own operations and gives you an invaluable network of partners, suppliers, and creatives to strengthen your product or service offering. Not only that but enlisting new partners to join in on your business ventures is easy when you already work together in the same space. There’s nothing like a shared working space to encourage collaboration.

Networking and Pooling Resources

A shared office space allows for like-minds to mingle and network, meeting new people and growing as they learn from each other. Not only that but knowing each of your ‘coworkers’ opens up opportunities for referrals. Your peers can direct clients your way should they be looking for your services, and you can do the same for them to forge strong connections in your office. It’s all the joys of an office, but with none of the office politics that come from working as one company.

It’s these informal connections that are forged with coworkers and their client bases that allow for small businesses and entrepreneurs to grow and thrive in a collaborative environment. And in a coworking space, you’re given plenty of opportunities to meet other creatives or business people who you might not have met otherwise, especially as a startup in the industry.

Coworking Office Spaces in Cape Town 

Craft+Graft is proud to offer an inspiring and innovative space for individuals to work, hone their craft, and come up with exciting new ideas. Our beautiful offices come with all the amenities to provide a comfortable environment to work, with all the necessities one needs to run efficiently. 

We’re thrilled to offer a space for businesses and self-starters to thrive amongst their peers; if you have any questions about coworking spaces, what they entail, and how they may work for you, feel free to get in touch with us.